Nike Women 'Here I Am'

Client
Nike
Role
Art Drector / Designer

European Nike Women campaign to celebrate young international female athletes at the break through point in their careers.

To boost confidence and promote women in sport, we created an integrated campaign showcasing the personal stories of these athletes.

The campaign included a hand-crafted book profiling each athlete in a way unique to her skill, five beautifully directed award winning films and digital extensions featuring interactive version of the athlete profiles. The campaign was promoted through a set of rich interactive banners and multiple events throughout Europe.

Vanessa Fernandez / Triathlete

Perri Shakes-Drayton /Athlete

Anouk Hoogendijk / Soccer Player

A limited edition 180-page “Here I Am” Athlete Book showcased 22 international athletes. Every chapter is a unique visual interpretation of each athlete’s journey, highlighting the confidence, ambition and strength they have gained through sports.

Credits: Anders Stake & Betsy Decker / Creative Directors