Adidas F50 Football

Client
Adidas
Role
Creative Director

Global TV spot for the new F50 boot featuring one of the most successful players of all times: Lionel Messi.

The story is set in a car on the way to the FC Barcelona stadium where Messi prepares himself mentally for the next game while the opinions of reporters, fans and football experts wonder what will be the next move from this remarkable football player.

The function of the spot was two-fold; on one hand we needed to create a very up close and personal portrait of their biggest asset, Messi, and on the other hand, we needed to introduce the new F50 boot with the unique Micoach technology. This technology allows you to capture data on the pitch, compare and share data with other players over the world.